In buying or selling any business, franchise or not, both the buyer and seller have to agree upon an Purchase Price Asset Allocation.   What exactly is a Purchase Price Allocation? When buying a business as an Asset Sale transaction, the purchase price needs to be divvied up and allocated to all of the assets being transferred from the seller and buyer. Examples of Assets that need to be allocated: Franchise Agreement (intangible) Goodwill (intangible) Customer List (intangible) Covenant Not to Compete (intangible) Trade … Read entire article »