First into the Shark Tank was Ryan Custer of Cougar Limited.  Ryan Custer was asking for $150,000 in exchange for 30% equity in of Cougar Limited, which translates to an asking Business Valuation of $500,000.  Ryan Custer was on the set to promote his beverage line catered to middle aged women.  Custer calls his targeted beverage a ‘Lifestyle’ Drink.  The Cougar Limited beverage is similar to 5 hour energy, in that it is a Zero calorie beverage. Given that … Read entire article »