Just Elementary, Inc. » Entries tagged with "Discounting"
Don’t be fooled by Groupon, Living Social and the Like, Discounting is Not Your Friend
If you are in a retail storefront business living on small margins, don’t be fooled by Social Discounting services like Groupon, Living Social, etc. Giving away your product for free is bad advertising and even worse for your business. Why is it bad advertising? Well, you are showing that you are not interested in receiving full price for your product, which is a turn off for your established regular customers. Discounting attracts shoppers who shop on … Read entire article »
Filed under: Business Tips
Making Multiple Units & Locations Work
The Los Angeles Times Small Business section recently profiled a local small business that is facing a typical dilemma for Southern California business owners. The dilemna of financial struggles amid biting off more than you can chew. The mantra in business is to multiply and use scale of economy to wring out greater profits, which is how a great deal of fortunes have been made, of which IN-N-Out Burger is a great example. People forget though, … Read entire article »
Filed under: Selling A Business
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