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Don’t be fooled by Groupon, Living Social and the Like, Discounting is Not Your Friend

Don’t be fooled by Groupon, Living Social and the Like, Discounting is Not Your Friend

If you are in a retail storefront business living on small margins, don’t be fooled by Social Discounting services like Groupon, Living Social, etc.  Giving away your product for free is bad advertising and even worse for your business. Why is it bad advertising?  Well, you are showing that you are not interested in receiving full price for your product, which is a turn off for your established regular customers.  Discounting attracts shoppers who shop on … Read entire article »

Filed under: Business Tips